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Thank you for taking the time to reply!  
Good to know about the store page collections

I noticed you mentioned copyright stuff, and while I intend to create most of the assets myself from scratch, I had been wondering what the etiquette would be in regards to incorporating stock images into an asset in some way?  Like the very no-strings royalty free stuff you might find on pixabay or unsplash.  Do you know if assets derived from stock are allowed on itch, as long as it's properly clarified & credited?
(Examples: 3D model with a photobashed texture made from stock; creature sprite frankensteined from different stock photos & then pixelized; etc) 
Again, mostly going to be making stuff from scratch, but there is a part of me that enjoys creating stuff from stock & i got curious about what the rules are for that lol

(+1)

This bit is a little outside my experience as I'm still new to making and publishing assets, but as far as I can tell it would all come down to the licenses on anything you intend to use.  I previously looked into licensing aspects when I first started thinking about making games and considered using pre-made assets as a shortcut, but there are a lot of different licenses with differing requirements on usage and attribution.  If the license allows you to re-use and re-purpose the assets you plan to use, then there shouldn't be a problem, but some assets will require attribution, and others might be free to use personally, but not commercially.  This is why I decided to try and make my own assets as much as possible so that I didn't tumble down that rabbit hole.

The only exceptions to this would be adherence to Itch's own policies and the usage of AI generated assets.

Hope this helps.

helpful, thanks!

i guess i already have an endless to-do list for scratch-made assets anyway, so i can easily put off the experimental stock stuff until i have a more solid grasp on the licenses lol