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It is quite fun  and the idea of this game is highly interesting - If you are going to continue working on it and make a story through some short images , I believe it can become extremely enjoyable

Some things you could consider:
-One thing to add that I believe would help the player a bit is if they would see a red indicator or something similar to the areas where the "Death" columns are going to appear before they sprung up

-Coins or something similar to collect

-Upgrades / Skins -> in any case, something that would require you to have the "coins" like I mentioned before

-Differently colored Letters ? (just an idea xD)

Thanks for the feedback!

Coins: yep, the powerups / coins can be interesting... will think about it.
Different colors: my current setup is to have red color for all enemies so it's easy to understand what will kill you...