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I wanted to give this game to somebody as a gift. How does that happen? I've already bought the game for myself and from reading the purchase page I can't tell how the game will end up at its destination. After I've checked the box "gift" will there then pop up a box in which to place the e-mail address of the intended receiver? Please clarify this for me. (Keep in mind that I'm a dinosaur, so please don't get technical or assume that I have any knowledge of any software whatsoever.)

And how is the gift presented to (in this case) the birthday-boy? Will it be highlighted in his (or his parents') mailbox when it arrives and not be confused with advertisement junk?

After checking giving the game as a gift, it lets you compose a message to them and enter their e-mail address - so you can personalize it and let them know it's a gift from you and not junk. You can read more about sending gifts on itch.io here: https://itch.io/updates/you-can-now-purchase-games-as-gifts-on-itchio