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I think you waste your energy trying to find a 'reason'. I think there is more of a chance than reason to it. Think of it like of a lottery. Some win, definitive majority, does not. That is why, if making games itself is not enough of a gratification for you, there is disappointment waiting.

There is tho. Which is why marketting teams have values usually, they try their best to optimize these tiny openings and hooks.

Its sad and painful thing. :(