I know Ivan Goncharov, the author of Oblomov. 

I know Pyotr Goncharov, the composer of To Thy Cross. 

I even know Alexander Goncharov, the topologist.

But I still have no clue what this game and jam are about.

Once upon a time, in a galaxy far, far away, there was apparently some sort of hoax about a non-existent unreleased neo-noir gangster drama.
For better or worse, the hoax seems to have never taken off outside of the 4chan knock-off site where it was started, making it a very esoteric in-joke amongst a particular class of netizens.

The problem with this, is that without that context, the game makes no sense whatsoever. 

And even with that context, the game still hardly makes any sense, because the main characters are constantly changing their names between Goncharov and Harvey, and between Andrej and Robert - you could have just called them Goncharvey and Androbert for clarity.