I seem to have fallen behind in either making money or farming NT, cause I at first missed the target by 3% and it's just been getting worse since.

Does it have actual affects on the story and is there ways of clawing it back or kinda need to start from beginning again?

First of all thank you for playing!

I've had the time to do some playtesting myself and tweaked goal progression. After a failure you were meant to get a week of respite but the game still applied multipliers which kind of defeats the purpose... this has been fixed.

A "drain all" button has been added to the production floor, which is basically a "cash in NT everywhere" button.

Currently, the only ending involves failing to meet production goals one too many times but I do plan to link game performance to the story (scene to erase a past failure, ending variations based on total progress).