Thank you for your information! As for some of the most effective horror experiences, I have one. I'd say Doki Doki Literature Club, since I thought it was really cool how the character is programmed to talk to the actual player later in the game, which to me, feels surreal and really cool.
Jamnade
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I think Twitch would be a great place. You can also DM (Direct Message) streamers and/or email them. Before you contact a streamer, see what content they post, if they post the content your game has, they are more likely to play your game. Email them individually, don't copy and paste an email to multiple streamers. Patience is needed, as streamers often get many emails and it could take a while for them to get yours. Also, make sure to proofread your email before you send it. If a streamer does not respond to your email, don't pester them, move on. Make to get to know the streamer first individually before you send them a thumbnail of your game. Make sure the thumbnail is intriguing, as it will be easier for a streamer to use an eye-catching thumbnail for the video they are doing about your game. Also, thank you for being willing to give feedback if I post a future game. Another thing, I would love to know some tips and tricks for Unity, as I see you use that engine as well. Thank you! One last thing, I have a post that for this question that I had been wondering https://itch.io/blog/988061/how-do-i-make-a-game-a-lot-of-people-will-appreciate
I suggest participating in Itch.io's community and other social media communities. Make a trailer that is intriguing. I suggest showing some fun gameplay and some eye-catching story scenes, but not too much that you spoil a lot of the story. Contacting streamers to play your game would also be very helpful. I would avoid spamming the link of your game in comment sections, as that can be seen as annoying and desperate. Instead, I suggest doing what I had had stated above with contacting streamers, making intriguing trailers, and being active on social media. I am happy to try out and give feedback to your games!