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This is such a cool idea! I want to check out the code and see how you handled the rating system. Great game :) 

The rating system is laid out a little weird, because I have a region system that contains the base personalities for people in that region, and then when people get created during the street view scene they get random personalities based on that region (with modifiers like liking lots of stickers or only liking when there are no stickers). Then the flyer itself gets a base judgement of things like levelness of the items on the flyer, centeredness, number of stickers, how relevant the stickers are to the flyer’s main message, or if the stickers are offensive in any way. So then when one of the people pass by it and do their own judgement, they can use the base judgement to compare against their personalities to see if they are engaged with it.

It’s a bit complicated, and I definitely didn’t test it thoroughly enough because I think I should have it so that most of the time the flyer is within a points of the engagement bar (plus or minus). Thanks for the feedback!