The image with the chest +1 at the top of Tenderfoot means he gets plus +1 to item value for valuables. (Item value is what counts towards completion of a story card only, does not affect final score).
The goal did get changed to 25 after some people’s feedback, but as more people play it I’m wondering if 35 might be the better option here. (Stick with 35 for the time being).
So sorry for the missed answers, it’s been a little busy but I’ll do my best to get back to any more questions 🙂