When there is a new update, my security software always blocks it and I have to wait until it passes inspection. I recommend getting them certified by service providers before posting so people's security software will recognize it. This also incentivizes spacing out the updates with more time to include more development instead of many small and rapid updates. It means for you less time on correspondence with those providers, and for your players less time bumping into security software freaking out.
For example, from .88 to .90, the .88 just got inspected for me to run, but now a new version has to be inspected.