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Same question, but for the Mac version.  There are ways by creating some files on the command-line and relaunching Steam to force it to DL so you can run it with Ren'Py, but it's kind of a pain.

Any chance you'd be willing to team up with somebody that owns an Apple machine and turn a proper signed Mac build for Steam?  I haven't tried it, but there's a script called renotize that signs and notarizes Ren'Py Mac binaries.  It requires a Mac to run the thing, along with a Developer ID cert from Apple, but the latter is part of the $99 developer program membership, so it's really mostly a matter of finding someone who owns a Mac and convincing them to download and install Xcode, sign in, and maybe download and double-click some certificate bundles if Apple still hasn't gotten that automation right.   :-D

(+1)(-1)

I won't be able to do support or bug fixing for mac, so I don't think I will officially support mac on steam in the near future.
Not to mention the mac user base is way too small so with the effort/benefit ratio in mind is just not worth it for me.

I hope that answers your question, have a good day.