Can you specify what parts you found confusing? A lot of players have said the game is either very easy or very hard, with strangely not much in between. Or else when it's in between people just don't comment on it.
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If I may give it a go. One of the things that I noticed right away was the ticking clock at the top that, when highlighted, tells me that that's how long the place is open. You should probably have that paused when you boot up the game for the first time. The next and most pertinent thing would be the tutorial. No offense but it felt like I was just staring at big walls of text with keywords in blue that I needed to remember for a test. My suggestion: to walk them through a step-by-step introduction procedure and "show" each of the mechanics as they apply to the subject. Because we all want to know if the core gameplay (the transformations) is actually fun to use. Then I would walk the player through booking their second appointment so they can play the (in my opinion) much less fun aspect of the game. Maybe have this be an option for first-timers. Hope that this helps.
Thanks for the feedback. For a time we were pursuing a tutorial like that but some poor coding decisions and the overall random nature of the game made us reverse course and fall back to the version today which is more of a lookup help system than a hand-holding one. I'm not sure if Tycoon will ever have a tutorial like this as we are focusing primarily on a new project now, but this will be useful in the future.