Indie game storeFree gamesFun gamesHorror games
Game developmentAssetsComics
SalesBundles
Jobs
Tags

It doesn't matter when you use them. They are stored as points, which are displayed under your stats. It is written like "GP x (amount of points)". As long as this text is displayed, you can press K to level up a trait. The points work fine when I try it out in the exported version so I don't know what the issue may be like.