Hi, I'm glad that you liked our game! Our intention was definitely to make the player struggle and feel as though they are just barely surviving. The win condition has since been tweaked so that the player would win immediately when the debt is paid off. Prior to this change the player had to pay off all their debt + pay off that cycle's bills to win. Also, we've updated our game to include the player art and buy icons that better matched our upgrade descriptions. Thank you for your feedback, we appreciate it!