It's not free for PC because you automatically get all skins and hats free for PC so that's why it costs money
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why tho surely they could increase the fan base and money they make with paid dlc or a demo at least people like to play games before they buy them e.g. minecraft did and the amount of people who bought it knew what they were getting same with other game could they have a demo or tutorial at least? ( im not trying to be rude i generally want to know)