The marketing people are the ones who published these 2 games, so they know the industry very very well, with tons of research they have done themselves, and others have done. So they might know much more then most of us together, with obvious receipts heh.
As for Tainted, its just not clear from the name what it is, most people have no idea what it means and are left with a "huh", when told about it.
While both FreshWomen and Being a DIK, you know exactly what you're getting from the first time you see it, there is no confusion.
In both you know you'll get a collage experience, and you're going to meet and sleep with lots of girls.
FreshWomen - plays on the Freshmen that everyone knows, but no one says Freshwomen - and its also literally means the women are young and fun, so you know where and what you'll do.
Being a DIK - you know you'll be part of a fraternity, and you're going to be an asshole / or nice to get in bed with girls. so from the first view you know exactly what's going to happen.
In our game here, its a little more complex as its a fantasy game which means medieval settings, so we need to use the same line of thought,
something familiar, something obvious, but at the same time playful and fun and of course sexy.
Maiden is also another word for a young lady - usually a virgin, so that implies that. (Not handmaiden or shieldmaiden - which have different meanings), and blade is another word for the right hand man / woman.
Lilith shows on the first frame of the game, she's actually summoning the devil (Asmodeus), and has her own agenda all along, so she's driving the plot, the main antagonist if you will.
Also Demons, Succubus and specifically Lilith are immediately connected to lust, and being mischievous, "let your wild side out", at the same time Rising means getting better or getting more power - i.e. rising in power or rising the ranks etc. (also its a euphemism for erection).
So all in all its recognizable from the first moment you see, and you get a sense of what you'll be doing. and that Lilith is right at the center of it.
There will be an escalation of power, and you'll be lustful and mischievous, all part of the game.
This is how Lilith Rising hit's all the boxes - Adventure, Fantasy, Romance, Mystery. and bonus for familiar and sexy.
Also these past few years, Fantasy movies have broken the box office many times over, with GoT, LotR, and many other movies and games, its funny how HotD has been more successful then Rings of Power but that's another discussion. But you also have The Northman as well, and many games from Valheim, to Diablo, Black Desert, to The Witcher, and the list goes on, all extremely popular both in games, TV and movies.
