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The different files have purpose. Just click on the application file (and have a look in the other files, if you want).

Yeap, the application that says beyondyou.exe or something to that effect (the .exe file) should run it for you!

I might be able to help if this doesn't work I'm very sorry try dragging the Beyond You! folder to your desktop then double click the folder and then click on the game I recommend you pin Beyond You! to your task bar sorry if I didn't explain this clearly and again if it doesn't work I'm very very sorry