It will work if you set it back, but you set it to $40. It’s displaying at $20 because you currently have a Halloween sale active. Because you raised the price so much now you’ve locked out everyone else who bought in at $25.
I’m trying to understand this correctly: You put your project on sale for 50% off, then doubled the price of it so you can have it appear “on sale” despite the price remaining the same? That is illegal in many regions. If that’s what’s going on please turn the sale off and restore the price of the product, as what you are doing violates basic consumer protection laws around the world. (In addition to breaking access to people who have previously bought the game)
https://itch.io/docs/creators/quality-guidelines#sales/your-project-should-not-be-constantly-on-sale
If you intend to sell a digital product on itch.io then we expect you to make an honest effort to fulfill the promise to deliver what you collected money for. I’m sorry about the confusion with how the individually priced files work, but the most important thing right now is that you ensure that your buyers are not being withheld access to what they paid for.
Many other developers use this glitch to promote their games, and you only blame us for raising the price and convincing us to "sell" the game (when we don't sell it, but we use itch as a means of donations, following the example of Patreon ( you can see we write it on the top of the our page) at a lower price and a reduction in sales, because otherwise the game disappears from the list of discounts and, accordingly, fewer people will come to our page.
Check the discount pages and see what price other companies set after discounts - they resume discounts by simply changing the name of the sale. In addition, then what should people do who have "purchased" only ONE version of the game in a bundle for an extremely low price and then ask us to provide them with all other versions of the game?
It's not our fault that your system is flawed
There is nothing in the discount rules about what kind of break to take between discounts. Should it be 1 second? 1 minute? 1 day? Why can't I set any price for my product and make a discount on it? Please return the money from us to those who are not satisfied and I hope this will be the end of the problem
We end sale and just stay the same price, as we did before (25$), because only our team is under pressure from the itch administration.
It is such a shame that you act like that with your product. I bought the game to show support as I had enjoyed it so much and to be able to get access to newer versions as they came along. I was locked out of it almost immediately as you changed your price soon afterwards (I bought it for $9 when the price was only $10). I want a refund and want to let you know that I won't ever support you again with this or any game you make.
Indeed our system is flexible, but that doesn’t mean you should try to trick people when selling your goods. We don’t put arbitrary restrictions on our tools because we put our trust in the sellers. If you know of other accounts that you think doing suspicious behavior with regarding to their pricing and availability then we urge you to report them so we can investigate and reach out to them. Thanks for understanding.
Could you submit message to our team from https://itch.io/support for the refund request. Thanks