Muse quite a bit from something I saw in an old book. Said humanity emulates the dreaded old ones of cosmic horror, and it's just kinda makes sense, in a way.
You can wipe out a city with a dark ritual, or simply make it unlivable with human folly. Ruining the water supply, make the place financially insolvent, or ignore a pesticide gas leak until it's too late. Why summon otherworldly ruin when blind greed can do the same?
Even saw a bit talking about "survival bunkers" rich folks wanted to have, to escape the terror of the collapse of civilization. And they argued over one thing for an hour. "How do we keep our workers in the bunker from turning against us?" was more important to them than "can food be grown in the bunker?". That's a madness you'd expect from those inhuman, unknowable, or very stupid. Very rich and very stupid.
In time, I became numb it it, the same horrible story of cynicism and nihilism. The old ones are jerks, and trying to emulate them is making other people jerks.
But, hey, at least we know the old ones will be much more miserable in the end? You'd never see them enjoy a view, a nice sandwich, or a keen story. They wouldn't be able to enjoy a smile, not unless it made them look good or cooler than the other guy.
In a way, regardless of the end, I can take heart the wannabe old ones will be hurt more when they feel The Terror themselves. After all, they assumed they would never feel it.
Also, good gravy does Wales have weird spelling!