My case is indeed the bundle one. I saw this a long time ago and always had interest in the idea (found some similar tools back then just trying to compare to yours because I thought it was a very smart idea.)
I wouldn't have an issue with not getting a key through a bundle if it wasn't for the fact that there's nothing to download... There isn't a beta release, I can't access the website even for the demo, there's nothing.
So, I wouldn't call it entitlement to feel that the product I bought (even if it were in a bundle) should give me a product of some kind.