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Thanks for the post-mortem.
If you learned a lot, it wasn't a failure.
How far in advance did you start tweeting and utilize social media? 

From day 1 of working on it. I always post my random ideas I'm working on because if I forget, having them documented helps and it works as a mini dev-log as well.

That is a great idea that many forget to do.
Best of luck with your future endeavors!