Game was really well done! It was super fun to play and the atmosphere you created was wonderful, scary and really immersive. How the character cannot go backwards to where they came from also gave this sense of 'something's wrong' and made me keep looking backwards. The thick darkness was really strong and made things that much spookier, especially in the dark alleyways.
The NPCs were hilarious and great and made the place seem lively as well as creepy, especially as the game kept going on. It was just fun to go through the story and feel something as normal as shopping feel very wrong.
The only thing I would say that could have been better would be the story explained at the end. If that wasn't monologue-explained at the very end, it wouldn't have made sense, so maybe baking the fact that the toy salesman was the father into the game would have tied everything together well.
Other than that, it was a really fun and freaky game and all the work put into it shows. Great job on making it!