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I've been thinking more on this, and I think I've figured it out. See my page, 'Garden Witch' for an example. Basically, you create a free reward, with a name like 'sign up to hear about updates', and every player that claims it is now available to be emailed, in the category named after your reward. Then, once the final game is out, you can still 'gate' the paid content by ensuring that the uploaded files have a pricing access requirement.


Still, it's a bit clumsy. itchio forces some messages like 'exclusive content', etc, that just don't apply in this case, and it's a tad misleading. Hopefully this could be fixed with css customization? Either way, it's a little complicated for an outsider to fix.