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Once you extract the zipped file - put the unzipped folder "Keri-Dressup-RenPy-Template" into your "Renpy Projects" folder and that is all that needs to be done. Be sure to press "refresh" at the top of the list on the Ren'Py launcher. Just to add (as I've said before and in case it was unclear) this is a template to work from (and learn from) to potentially adapt into your own games. It isn't a game. You can run it as one to test out the dress-up mechanics but in order to utilize it for what it's for, you'll need to know how to code in Ren'Py. There's a lot of questions about simply opening the project which is the easiest part, so just know this is a coding template. Thank you. 

Thank you for explaining and your patience, you probably get these sort of questions a lot, so I appreciate you explain it

No problem. I'm going to add a disclaimer at the top so hopefully that helps clear up any confusion in the future. I can also easily release an executable where you just open it and mess around with the dress up but I felt that it wasn't enough to be a game to play.