Thank you for your comment! There is a comment on itch.io about how to pack exe with a folder in it - https://itch.io/post/3834570, I also think there is --folder flag in pyinstaller, but I'm not sure. Thank you again!
Didn't respond because i was really busy but THANK YOU! IT WORKED EXTREMELY WELL!! it even made me think of a better way of loading images with fewer lines and made my code mo legible. Oh and another thing, any tips on getting some visibility on itch.io? i'm planning on releasing my game here for free but it would suck if nobody played it... thank you again and take care!
To advertise your game you can simply post it on any social network, I would recommend posting it on Reddit. There is also another post "how to promote your game". If you have made a game for a jam, you can get about 10-50 downloads:)