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Itch.io has UK VAT obligations, this video from DHL will explain


In the ebook case because it has no "legislative" meaning to UK it currently stands at 0% which means itch.io should not be  making people pay 20% VAT.

a more detail look can be found here: https://www.dlapiper.com/en/us/insights/publications/2020/12/uk-vat-changes-sale...

i could be wrong and UK already updated to add Ebook for VAT at 20% but i only saw changes for july 2021