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Hm. That's strange. Hard to tell what's going wrong from here. There might be an output_log.txt inside of the game's folder (or the data subfolder). If you find it and upload it for me, I might be able to make a guess. 

Hi Thanks for replying. I press launch and it comes up with unity web GL and a white screen. Looked in folder and can not see what you are referring too. I'm on windows 10.

Oh, yes, of course. I should have thought of that (and so should itch.io). It's a browser only game. So you can't play it from the itch launcher, only from here.