Fun game! I beat it on the first try, though unfortunately forgot to note down my score. I found the best strategy was to sit near the leading edge of the screen so you can get the pickups quickly and dodge the incoming cars with plenty of room to spare. Perhaps some obstacles coming in from the right in the later levels might reduce the efficacy of that strategy.
I adore the retro PC game aesthetic you’ve got here, especially in the menus. The fact that it’s written in assembly is also very impressive to me.
I would have enjoyed some audio in the game to accompany the visual feedback of gaining score and getting into crashes. I also would have liked it to save my score to the hi-scores board.
Really great work, and nice job on the submission!