YouTube Shorts and Bluesky are a solid start, and I’d keep both. I’d also suggest adding TikTok and X, because they do different jobs for a game like Before We Fall.
TikTok is where short gameplay clips reach people who have never heard of your game. Deckbuilder and roguelike clips do well there, and a good run, a clever party combo, or a close boss fight can travel far from a brand new account. X is where a lot of indie devs, press, and content creators talk about upcoming games, so it’s useful for getting noticed by the people who can amplify you, especially with the Auto Battler fest and Next Fest coming up.
You don’t have to be a TikTok user yourself for this to work. That’s the part I can take off your plate. I’m a professional video editor and social media manager, so I could cut your gameplay into clips and handle the posting and replies on TikTok and X, while you stay focused on development and keep Shorts and Bluesky your own way.
Would you be open to a short business proposal covering those two platforms before the fest? We could start small and see how it performs.