The 3D dice rolling is addictive, and the countdown encourages the player to strategize their purchases/investments each turn. The only problem is that the rewards are not immediately clear at the start (ex. dice upgrades), meaning the player has to play the game a couple of times before they can (sort of) intuit how certain dice lead to other dice.
The UI could use an overhaul, but it's still an interesting game worth revisiting.