I completely agree with Snio. It is extremely complicated to promote a game that doesn't appear in the platform's search results.
Clicking on a random direct link posted somewhere is something that many people simply avoid out of fear of malware or scams. Personally, when I see a good game on a forum or social media, I always go to the official platform's search bar to verify if it actually exists and is legitimate. If it doesn't show up in the search, most people will assume it's suspicious and just give up.
Expecting us to build an audience while the platform completely hides our projects makes the promotion process nearly impossible.