Looking at the card layout, the most obvious part of the card (besides the image) is currently the flavor text. The actual effect text is pretty small and tucked in an odd location. It would be more useful to have the effect text be larger and clearer.
There are certainly people who play, for example, MTG with full-art cards or alternate frames, but they do this only for cards that they already know very well and also expect their opponents to know; furthermore, the regular art/frame for the same cards exists as well. For a game that's just starting out, with no alternative art, prioritizing flavor over readability isn't the way to go.