Please point your friend at this passage from the FAQ:
There are also some scenarios where your page must be viewed by a moderator before it can be indexed. The most common case is for new sellers: If you’ve just created an account and you’re selling your first project, then your published page is placed in a queue for review. We generally review these within a few business days after a project is published. Although your page may not be indexed during this time, it is still published and fully functional via your profile and URL. We recommend distributing your page as normal, as activity to the page can help prioritize it in our review queue.
And yes, now “a few days” can mean more than a week or even two. Hope this helps.