I more meant it in a light hearted sense, like fun enough to want more, but I see where you're coming from. You're right, though, I wouldn't want someone to become genuinely addicted to my game in any unhealthy form.
Mm, chain of satisfaction! I think that's the perfect way to put it. A good chain of enjoyment where you jump from one thing to the next and it's still keeping your interest is a perfect way to think about it!