I would not know how to describe it, but the showcase of greed that transpired in the present as of recent are hilariously contradictory to what they think would give them more money. They are even out of touch from the fact that others like them HAVE tried it, and failed.
To be fair, I try to have some humility when I assess things like this, because I don't run vast multi-million dollar companies. I can only apply common sense as best I can. But in this case, I can't see any rational motivation for nuking their own brand and products like this. The negatives column is huge, and the positives is almost non-existent. They destroy the good will of the community, the community itself, the value of their own products, and in return they...get to consolidate their forums a little? Again, I am FAR from an accomplished business person, but I'm gonna go out on a limb here and say that if GGG can't afford to keep a minimal traffic 2007-style forum online INDEFINITELY, they're probably not going to be solvent for much longer.