wait is this fractured or pure
It's a little confusing, and I'm not the best at explaining things. But the currently downloadable file is Fractured: Pure. You can think of it as an episode of Fractured, one that focuses on Elle.
It doesn't qualify as a demo, since it's lacking several features that Fractured will have (Such as choices, affection systems, the phone, etc), but it features characters that appear in Fractured.
I hope that makes sense.