Thanks very much for the answer!
I got that XP, Gold and stats initialized every rebirth and that was to be expected.
I could have sworn that all upgrades reverted to level 1 as well, but I may have read it wrong. I got the XP and Gold bonuses with the blessings and I am sure they reset to initial level, so I may have encountered a glitch there.
Regardless, I am very much having a great time with the game. I have reached level 20, and going to grind the demo some more now.
I do have a suggestion though - you should tag your game with stuff like 'souls-like', 'dark' and 'atmospheric' etc to drive more traffic to your game and grow your audience.
