Step 1: Crossing the Cultural Divide - Basic Preparation Work
High quality localization: Simplified Chinese support is the absolute threshold for entering the Chinese market, with 33.7% of users on Steam setting Simplified Chinese as their preferred language. High quality localization is not limited to in-game text, but also includes Steam store pages, in-game announcements, and all marketing materials.
You can look for a translation and localization team to solve this problem.
Step 2: Ignite Word of Mouth - Content Marketing and Community Operations
Most Chinese players do not frequently use Discord, X, etc. Therefore, it is very important to establish official community positions on mainstream platforms, including Bilibili (the gathering place of core players), Chinese version of Tiktok (short video announcement), Weibo (information release), and develop differentiated content strategies.
Chinese players usually watch interesting videos before purchasing games to play with friends, so I suggest creating a media package for players to watch.
Of course, players will also comment on what they need and provide bug feedback under your video.
Tomorrow I may roll out more detailed teaching, please stay tuned