If you want to promote your game on itch.io, there are several strategies that work quite well:
- Social media: share updates, screenshots and news on X, Instagram and forums such as Reddit in indie game or RPG Maker subreddits, depending on your genre.
- Short videos: uploading gameplay clips or teasers on YouTube or TikTok really helps people see your game in action. Clips of 30–60 seconds can attract curious viewers.
- Take part in jams: itch.io game jams are perfect for gaining visibility, receiving feedback and connecting with other developers.
By combining these three tactics, even if your game is small, the community can discover it and start following it.
Gook luck mate! 😘