You are unpacking the zip right? When you download the game it gives you a zip, which you must unpack using 7zip or winrar. So just open the zip then drag the file containing everything tto the location you want the game to be.
Make sure you drag it to a folder or something. Not your downloads directory or program files folder. if that still doesn't work then maybe try deleting the "data.sav" file in your "Yourname/AppData/Local/VotV/Saved/SaveGames" directory.
Honestly i have no idea at this point. If the game was working before it should still work, i've never had the game freeze on start up before, are you sure it's not just taking a little while to load? lol