This was really cute! I loved the newspapers, the messages from the customers, the music and the art.
It was a fun relaxing entry and was a perfectly wrapped game.
The timer feels arbitrary, wishing it was clearly counting down instead of counting up to 24. While this fits perfectly with the limitation of becoming the villain, I'm not sure how much it fits the theme of primal.
But overall, I really liked it! If this was a full game, I could see my wife playing it lots.