I guess we live in a time where attention is the currency, which implies that controversy is an appealing trait. On the one hand, you could also argue that controversy has always had a role to play in art as well. But I would look at the underlying messaging. Is there a deeper meaning to be shared? Conversations to be had? Insight to be found? Or are we just clickbaiting in hopes of audiences as currency, not as partners in a discourse?
But I think Mr. Bowey said it better than I can: