The games featured, from what I've heard, are handpicked by the staff, and as far as I know, the number of views doesn't matter, since it's not a top list, but rather a staff recommendation.
In other posts, it's been recommended that you mention Itch on the social media platforms they use. That way, the people who select the featured games will notice your game, and then, if they decide it should be featured, they'll do so.