I've done a couple of relatively successful crowdfunders and didn't know at least half of this stuff. The cool thing about the checklist format is it let me keep track of things, yes, but also let me clearly see and plan ahead for what I can and can't do, since I have limited time, energy, and funds. Crowdfunders don't run themselves -- you *have* to put the effort in to get the word out and this will be an invaluable part of my future campaigns.