I tried it, but couldnt figure out a way to move. Looked like minecraft, and based upon the name, I assume that was the point, that it is some sort of minecraft version actually. I however have no clue what it exactly is.
I have played minecraft with my daughter, but other than that, not much.
While I couldnt move from the start location, it did look in every way like minecraft, as far as I recall it.
That Picture there on the top-right, clicking it just shows the picture separately, doesnt start anything.