1.The full version does have a way to obfuscate the files.
2. The single exe packs the stuff in the _internal folder into the exe instead of having a folder. The single exe mode can cause anti-virus false positives sometimes because it has to unpack the exe to a temp folder. Onedir mode tends to avoid that by having the _internal folder containing the same stuff the single exe has to extract.
3. The copy html folder (assets) toggle copies all the stuff in the same folder as the html to the source folder. The source folder is your original html project. The source folder is required to work.
I hope that answers your questions. If not, just ask!