That’s a really interesting feature! I think the idea behind a reverse sale might be more about psychology or marketing than actual sales. For example, some developers could use it to:
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Signal value or exclusivity making a game temporarily “more expensive” can create a perception that it’s premium content.
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Reward early buyers – raising the price later might make initial purchasers feel like they got a better deal.
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Experimentation itch.io is popular with indie developers who like testing unconventional ideas; this could just be another experiment to see how players respond.
You’re right that it doesn’t have an obvious direct benefit like a normal sale, but I think it’s more about perception, psychology, or fun experimentation than conventional sales strategy.