I would personally go with "content", but I also understand if that's too broad.
Another option is to rephrase it to say "AI was not used in any part of the process", "the project should not use AI for art, writing, etc", or something like that.
Personally, especially in the game industry, I see programming as part of the art, which should be included to be hand-made to use the icon, but that’s just my opinion.
I also agree. I think anything people make is art. And language (coding or communication) should come from people. Coding is definitely an art (i'm very bad at it)
