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(+2)

For short web games, which is what I mostly play on Itch.io, stories aren't really necessary.

For longer games, they're often story driven and the story is an integral part of the game.

I agree with hechelion. Give players the option to skip the story.  Those that enjoy stories can read it, those that don't enjoy stories can skip it.

Thing I find annoying - which are personal preferences:

  •  Spoken narrative that I can't mute - I will mute the game in those cases.  Because it interferes with my background music. (I turn off game music 100% of the time and listen to my own music.)
  • Typewriter text - one letter or word at a time. It's NEVER at the right speed for everyone and more often than not too slow. Let me read at my own speed.