By now, I've released 19 games and one game editor. On every release I post everywhere about the new game, I'm giving away for free (ex. Reddit, YouTube, X, Discord etc.). That usually results in an attention spike (200-400 views and 20-50 plays). But it only lasts a few days, before the total traffic again flatlines at zero. So, instead of creating a feeling of building a great collection of games which will have a basic flux of players, it feels more like throwing just another game in the dumpster. So, it is what it is, but my question is: how do you keep motivated to do more games in a situation like this?

You keep trying until you make it big, Scott (the fnaf scott) made games that didint get much traction and such until he turned his games into Fnaf!

Ontop of that, try making games with your freinds or have them tell u some stuff to add it regraless if its stupid! it will make it so much more fun to create games that way!

Ask yourself this: what is the purpose of making games? if the answer is to get attention or plays, get ready to be disappointed cause it's so hard to get noticed.

OTOH if the answer is because you love making games, you'll get motivation from those games.

@DarkBloodbane Yeah, that's what has been keeping me going so far, but  I can feel that it's not an endless resource. 

Another problem is that new games gets buried on Itch a couple of hours after the release. The platform gives  priority to paid games, and let's everything else die in silence, no matter the amount of traction of a new free release gets.  I don't know about the numbers, so I don't know if this is a solid fact, but this is how things look.